CuseHacks branding
As the creative director for a student-run hackathon called CuseHacks, I have been in charge of creating and maintaining the hackathon’s branding across print and digital mediums, which has required me to help solve various problems with our brand image.
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Defining a hackathon
One of the biggest problems I had to help solve with the branding was communicating what exactly a hackathon is. At club fairs, many people thought we are a cybersecurity club — which we are not.
How might I portray CuseHacks as the creative and technical innovation marathon that it is?
The logo and wordmark
I ended up going with this logo for multiple reasons. First, the brain in the center signifies the left and right brain appeal we wanted CuseHacks to have. We wanted the hackathon to appeal to computer science majors, design majors, and anyone with an interest in solving problems using technology.
But survey data from past CuseHacks events indicates that our largest audience are STEM majors. So that is why I included the brackets as a nod to the coding aspect of the event.
Final designs
Social media posts
Posters and flyers
Documents and stationery
Motion design
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