graphic design

CuseHacks Branding

Roles

Designer Content writer Social media manager

Tools

Adobe Illustrator

Summary

I joined Innovate Orange (the student organization that runs a hackathon called CuseHacks) as a designer. I was tasked with redesigning the CuseHacks brand for the next hackathon. The organization chose a gaming theme for the hackathon, so I designed the branded materials to fit with that theme.

As designer and social media manager, I grew the CuseHacks Instagram account's followers by 4.5% despite the account having been inactive for a year. The hackathon also had a sizable attendance of over 50 people.

A sticker of the CuseHacks Beta wordmark

The situation

As a designer for CuseHacks (a student-run hackathon at Syracuse University), I was tasked with designing a new brand for the Spring 2023 hackathon based on a theme, which for that event was gaming.

The design process

Brand-wide design decisions

Typography

Pattern

Colors

Outcome

My branding and social media campaign helped grow the CuseHacks Instagram follower count by 4.5%. We also drew a sizable attendance of over 50 people.

Lessons learned

Branding across contexts

Communicating design choices

Final design

Wordmark

A social media banner containing the CuseHacks Beta wordmark
A sticker of the CuseHacks Beta wordmark

This is the wordmark I designed displayed as a social media banner image and as a sticker.

Social media graphics

Use the arrow buttons below the image to view the next post.

Social media post for CuseHacks Beta

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Social media post for CuseHacks Beta

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Social media post for CuseHacks Beta

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Social media post for CuseHacks Beta

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Social media post for CuseHacks Beta

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Social media post for CuseHacks Beta

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Social media post for CuseHacks Beta

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Poster

A poster for CuseHacks Beta

This is a poster I designed promoting the hackathon. It was part of a poster campaign where I made multiple variations of this poster design, changing the text in the box to appeal to students from different majors.

Signage

A sign about CuseHacks Beta

This is a sign I made to direct people to the hackathon on the day of the event. My goal with this sign was to help people who had already signed up find the event, as well as to advertise the event to people passing by.

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