graphic design

Cat Cafe Posts

Roles

Creative director Designer Content writer

Tools

Adobe Illustrator

Outcome

I led a group of four creatives in creating an advertising campaign for a restaurant that won best copywriting. I also designed a series of nine social media posts.

View final design
Social media post for a cat cafe

The situation

As the creative director for an advertising account for a student-run advertising campaign, I was tasked with leading a group of creatives in producing social media content for a local cat cafe, which is a combination of a restaurant and cat adoption center. I also produced a series of social media posts.

Insights

Cat posts are popular!

I noticed that the restaurant's posts that got the most engagement were photos of the cats, a fact that guided my design and concepting.

Cats with distinct personalities

After looking at the social media posts, speaking with the owner, and seeing the cats in person, I developed a better understanding of the distinct personality that each cat had.

The design process

The concept

I decided to make a series of social media posts containing quotes that would be reflective of each cat's personality, alongside a cute photo of each cat.

Design decisions

Outcome

I led a group of four creatives in creating an advertising campaign for a restaurant that won best copywriting. I also designed a series of nine social media posts.

Final design

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Social media post for a cat cafe

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Social media post for a cat cafe

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Social media post for a cat cafe

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Social media post for a cat cafe

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Social media post for a cat cafe

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Social media post for a cat cafe

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Social media post for a cat cafe

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Social media post for a cat cafe

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Social media post for a cat cafe

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